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An Interview with Zoet Design- Beautiful and creative custom paper goods

Zoet 4
This package included custom menu cards for each plate, rsvp cards, day-of programs, and more! We love how each paper design is different, yet all tie together the same theme.

3- What is the process of creating custom invitations for weddings?

It all starts with an initial consultation. I love to meet with clients in person, or at least on the phone, to talk through what they are envisioning, as well as get a sense of their personalities, and see if there are any little traits that we can incorporate into the design. I also have a little questionnaire for them to fill out, where I can also get a little more insight on who they are as a couple, and of course get the details that are necessary. After the consult, I come up with 3-5 design options, based on all we had discussed, and from there, I revise and edit until they are 100% happy with how everything turns out.

4- What are your favorite color palettes or textures to work with?

I am a huge fan of letterpress and foil, and am always excited when a client has the budget to incorporate either. Letterpress gives the paper a lovely texture that people respond so well to by touch. One can’t help but feel the indentation of the paper with a letterpress printed card. I also love when incorporating wood is part of the vision, whether it be laser engraved tags, a foil stamped wooden veneer card, or even subtle textures of wood grain. Maybe it’s my Colorado roots, but I personally can’t get enough of natural textures.

The wood interior of the envelope is such a fantastic detail.
The wood interior of the envelope is such a fantastic detail.

5- What design trends are you noticing for this season?

This past season was full of romantic blush pinks, soft florals and gold foil. Then on the other end of the spectrum was the modern rustic trend of antlers. So far this season, I am seeing the use of more bold colors, whether in the vintage travel poster style illustrations, or in little pops, such as envelope colors or envelope liners.