We had the opportunity to interview Kristie, the creative mind behind Zoet Design, about why she loves her artistic medium and the process behind making custom invitations and designs for couples! She is sweet as pie, and we are always oogling over the beautiful creations that she makes for weddings. Check out more of her work and her availability on her Gold Calendar profile!
1- Can you tell us your story with design and illustration, leading up to creating Zoet Design?
Discovering my calling as a stationery designer started young, and being the designer behind Zoet Design is a dream come true for me. I can remember when making collages out of magazine tear-outs, sketching ideas and animals, and scrapbooking my photo memories was all I wanted to do in my free time. In high school my love of drawing and watercolor painting became my passion, and was my escape from the daily stresses. I continued taking art classes, as my schedule allowed, while studying Advertising at the University of Colorado in Boulder. After college, I worked at a start-up, where I worked in the digital marketing department, and started taking on more design-oriented tasks. This eventually led me to my next job, doing more digital design work, and jumped at each opportunity to do printed materials. I came to the realization that I wanted to get more variety in the work I did, and incorporate more creativity and elements to my day-to-day work. That’s when I started doing freelance design work, and really took the jump into the wedding industry. When it came to designing my own wedding, I flourished with learning all about the printing techniques, wedding etiquette and branding the day with how I wanted it to be perceived by our guests. My love for wedding stationery started long before I was married, but was confirmed then.
2- Why should couples choose custom wedding designs and invitations instead of from an online source?
Custom invitations are so much more personal. I work with each client to help pick everything from ink colors, papers, sizes, fonts, colors and graphics to make sure their invitation is one of a kind for their big day. I have overflowing boxes of paper and color samples so they can see things in person, and have been working with local vendors to do most of the printing, making sure the quality is high and meets my standards. I also understand that custom invitations are also a bit of a luxury, so I do make sure to work with the clients to give them the options of what we can do to stay within their budget, while still having the custom and personal experience.
3- What is the process of creating custom invitations for weddings?
It all starts with an initial consultation. I love to meet with clients in person, or at least on the phone, to talk through what they are envisioning, as well as get a sense of their personalities, and see if there are any little traits that we can incorporate into the design. I also have a little questionnaire for them to fill out, where I can also get a little more insight on who they are as a couple, and of course get the details that are necessary. After the consult, I come up with 3-5 design options, based on all we had discussed, and from there, I revise and edit until they are 100% happy with how everything turns out.
4- What are your favorite color palettes or textures to work with?
I am a huge fan of letterpress and foil, and am always excited when a client has the budget to incorporate either. Letterpress gives the paper a lovely texture that people respond so well to by touch. One can’t help but feel the indentation of the paper with a letterpress printed card. I also love when incorporating wood is part of the vision, whether it be laser engraved tags, a foil stamped wooden veneer card, or even subtle textures of wood grain. Maybe it’s my Colorado roots, but I personally can’t get enough of natural textures.
5- What design trends are you noticing for this season?
This past season was full of romantic blush pinks, soft florals and gold foil. Then on the other end of the spectrum was the modern rustic trend of antlers. So far this season, I am seeing the use of more bold colors, whether in the vintage travel poster style illustrations, or in little pops, such as envelope colors or envelope liners.